Programs that provide information through a variety of channels that improves understanding of a particular behavioural issue or mental condition or issue such as schizophrenia or bipolar disorder; the risk factors and signs associated with the condition; screening/diagnostic procedures; treatment and/or management options; the results of the latest research regarding the issue or condition; and general information about strategies that can be employed to support the individual.

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Programs that improve the public's understanding of mental health and mental illness and help people make choices which promote personal mental health, take advantage of opportunities for early detection, develop an awareness of available treatment options and support their ability to deal with mental health conditions when they arise. General mental health information/education programs provide information about a wide variety of mental health related diagnoses rather than specializing in a particular area; and may develop and disseminate materials whose objective is to dispel misconceptions about the nature of mental illness, marshal support for people who have a psychiatric disability or behavioural issue and help to remove the stigma that is often associated with mental illness.

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Programs that attempt to reduce the incidence of specific types of mental health issues such as problem gambling, suicidal feelings, sexual addiction, shopping addiction or cluttering through a variety of educational interventions in situations where prevention is a realistic option. The programs help people understand the nature of the problem, the impact of the issue on the lives of individuals and families, the risk factors and warning signs, and sources of treatment and support that are available in the community. Included may be printed materials, videos or websites that address the subject and presentations in schools and agencies and to family groups as well as information campaigns that are intended for the community at large.

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